Friday, August 15, 2014

BREAKING NEWS: This week ROLEX Announced their NEW WATCH (Commemorating James Cameron's New Film)

While holding an event at the American Museum of Natural History on August 4th, Rolex made a very special announcement, an announcement that took a lot of people by surprise. Normally, Rolex unveils their newest watches at Baselworld, which takes place every March, but on a beautiful New York City night, Rolex broke from the norm and announced the DeepseaSea-Dweller with D-Blue Dial. The news came at an early screening of James Cameron’s new documentary, Deepsea Challenge 3D, where Cameron was also presented with the first Rolex Deepsea with D-Blue Dial.

This pairing came about in 2012, when Cameron worked with other companies and Rolex to design a new submersible vessel to explore the depths of the ocean. Rolex contributed by supplying Cameron with an over-sized version of the normal Deepsea watch, but one that could withstand the forceful amount of pressure at 12,000 meters under water, known as the Deepsea Challenge. With a Deepsea watch on his wrist and the 51mm Deepsea Challenge strapped to the outside of the vessel, Cameron was ready to make his journey to the Mariana Trench, the deepest point of the earth’s ocean.

This special edition watch, which commemorates Cameron’s dive and new film, is based off of the Deepsea Sea-Dweller 1166600 model. And when we say based off, we mean it’s extremely similar with a few changes here and there. Both Deepsea watches have the same 44mm case, 5mm thick sapphire crystal, depth of 12,800 feet, and titanium case back. So what makes this watch so special, aside from Rolex announcing it “out of season” and the fact that it commemorates Cameron’s journey? The dial, yes, the dial. The unique gradient dial transforms from blue to black to represent the depths of the ocean.  Another interesting detail is the word “DEEPSEA” is featured in bright green, which happens to be the same color of Cameron’s submersible, and has been moved from 12 o’clock to 6 o’clock.  

This collaboration and unexpected announcement has watch enthusiasts excited for what’s to come from the Rolex brand.

For more details, click here