Tuesday, September 13, 2016

Jaeger-LeCoultre Celebrates Venice and the Venice Film Festival

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Mostra, the 73rd annual Venice Film Festival, comes to a close after 10 days of galas, celebrities and Venice fanfare. A long-time supporter of the festival and of Venice restoration, Jaeger-LeCoultre not only hosted a gala event to celebrate the brand’s 85th anniversary of its iconic Reverso, but also to celebrate the festival and the city.

For several years now, Jaeger-LeCoultre has been a supporter of the restoration of the Scuola Grande di San Rocco in Venice because of its involvement with arts and culture in the city and its long-standing sponsorship of the Film Festival. The opulent Scuola Grande di San Rocco, built in 1478 in the San Polo district of Venice, is renowned for its collection of paintings by 16th-century artist Tintoretto. Part of the restoration efforts include improving the lighting via new LED systems that protect the paintings, and cleaning and restoring the marble imperial staircase.

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Additionally, during the Festival, Jaeger-LeCoultre showcased some of its very special Reverso watches. Among the special pieces on display was a full jeweled version, and a model with a heart drawn by Carmen Chaplin (of the famed Charlie Chaplin descent) that also played a role in raising funds for the restoration. The company also unveiled a hand-painted Reverso Grande Taille watch with an enamel miniature that pays tribute to the restoration work on the marble staircase of Scuola Grande di San Rocco.

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If you are not already familiar with the famous Reverso watch by Jaeger-LeCoultre, we invite you in to see the many sides of time and lifestyle this watch has to offer both men and women alike.



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